Writer & Marketer
Howdy, Brian here. I’m a writer, a marketer, and a musician.
I have 8+ years of experience as a copywriter and content strategy lead, educating and driving action among audiences of ranging expertise.
I take a human-to-human, empathy-first approach to everything I do—combining a blue-collar work ethic with a patient, caring disposition.
Notable Achievements
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I served in a critical content role for Reonomy from Series C through to acquisition. For 3+ years, I led SEO, generating $2 million in ARR. At acquisition, Reonomy’s estimated total ARR was $20 million.
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At the time of joining Reonomy, the website ranked for 9,000 keywords in total, generating 3,000-5,000 website visits per month. In my 3 years of leading SEO strategy, production, and attribution, the website increased to roughly 40,000 keywords ranked for, generating more than 50,000 website visits per month.
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Through copy changes and design tweaks, I’ve helped companies like Ocrolus, Lang.ai, Garden.io, Healthfully, and others increase conversion rates 5x.
My Work
Product Marketing Content
I’ve supported full GTM functions for high-output Product and Engineering teams, leading copywriting and content strategy across website articles, guides, email, and social media.
Growth and Brand Content
Whether through high-growth SEO, Brand messaging, or website conversion improvements, I help B2B SaaS brands convert and nurture both technical and business audiences.
Lifecycle Marketing
Across both inbound and outbound email, I build and optimize sequences and nurture paths that start new conversations, nurture leads, and strengthen retention (from SMB to Enterprise).