Content for B2B SaaS,
first-touch to retention
Howdy, Brian here. I have 6+ years of experience as a copywriter and content lead for fast-growing B2B SaaS brands.
I take a human-to-human, empathy-first approach to build content that wins new opportunities, generates revenue, and turns readers into brand advocates.
Notable Achievements
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I served in a critical content role for Reonomy from Series C through to acquisition. For 3+ years, I led SEO, generating $2 million in ARR. At acquisition, Reonomy’s estimated total ARR was $20 million.
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At the time of joining Reonomy, the website ranked for 9,000 keywords in total, generating 3,000-5,000 website visits per month. In my 3 years of leading SEO strategy, production, and attribution, the website increased to roughly 40,000 keywords ranked for, generating more than 50,000 website visits per month.
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Through copy changes and design tweaks, I’ve helped companies like Ocrolus, Lang.ai, Garden.io, Healthfully, and others increase conversion rates 5x.
My Work
Growth and Brand Content
Whether through high-growth SEO, Brand messaging, or website conversion improvements, I help B2B SaaS brands convert and nurture both technical and business audiences.
Lifecycle Marketing
Across both inbound and outbound email, I build and optimize sequences and nurture paths that start new conversations, nurture leads, and strengthen retention (from SMB to Enterprise).